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对首都部分高校在校大学生身体满意度的调查及启示

2015年1月9日

摘要：身体满意度属于服装社会心理学的研究范畴，与人们对服装选择等消费倾向有一定关系。本调查主要以首都 6 所不同类型院校在校大学生为研究对象，探索大学生身体满意度与服装选择的关系以及对服装消费市场的影响等问题，旨在为服装行业提供参考数据。


关键词：北京；大学生；身体满意度；市场启示

JINGWEI

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