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RFID新技术模式下的服装消费数据统计研究

2014年11月18日

摘要：RFID无线频射技术在服装零售业的应用是目前国内外服装市场需求的产物。本文探究了服装品牌市场对RFID技术的实践运用现状，设计了以RFID技术为核心的数据统计新模式，并从客流监控、消费者选择、消费者试衣、消费者购买等多维度分析服装卖场的消费数据，得出现行服装卖场消费数据统计分析的策略，对当前服装设计与市场推广具有应用价值。


关键词：RFID；新模式；服装；消费数据

中图分类号：F274   文献标志码：A

JINGWEI

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