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任务技术匹配对使用手机APP购买服装意愿的影响

2015年11月12日

摘要：本文在围绕手机APP、任务技术匹配（TTF）和购买意愿文献研究基础上，通过深度访谈和问卷调查，提炼出使用手机APP购买服装时TTF的21个测量指标。以北京地区消费者为主要样本，对使用手机APP购买服装时TTF对消费者购买意愿的影响进行实证研究，并得到相关结论，为服装公司研发手机APP提供了思路。

关键词：手机APP；服装；任务技术匹配；购买意愿

中图分类号：F724.6     文献标志码：A


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