Abstract: New regenerated cellulose fibers have become one of the first choices of upstream companies for raw material innovation due to its good glossiness, good absorbent quality, good drape, easy dyeing, and biodegradability. At present, the development and innovation of differentiated, functional, health-care or environmentally-friendly regenerated cellulose fibers have attracted more attention from enterprises, which has enhanced their wide application in the end-use categories such as fashionable women’s wear, men’s wear, underwear, casual wear, and sportswear. Taking the excellent fabrics in the “EcoCosy^®·2020 China Fashion Fabrics Design Competition” as an example, the paper analyzes the style characteristics and technological innovations of the EcoCosy^® fibers on fabrics, so as to provide development ideas for the future products of new regenerated cellulose fibers.

Key words: new regenerated cellulose fiber; EcoCosy^® fibers; product style; technological innovation