Abstract: Clothing, as the top basic demand for “clothing, food, housing, and transportation”, is closely related to its development and evolution with its social environment, economic foundation, political system,cultural customs, aesthetic taste, and other factors. This article applies economic theories, industry statistical data, and enterprise cases to conduct research, analysis, and prediction on the global clothing market trend from the perspective of consumers. It explores how domestic clothing enterprises navigate the current international trade landscape, enhance their management of the supply chain system, and strengthen brand development. This is done to meet the diverse demands of the market and offer recommendations and guidance for future development strategies and decision-making for enterprises.

Key words: clothing; consumption; supply chain; brand