Abstract: With the changing demand of online consumption of textile and apparel and the development and promotion of big data and artificial intelligence technology, the intelligent recommendation for textile and garment color matching has become a new research hotspot in the field of the textile and garment industry.The digital quantitative characterization of color matching is the key issue that affects the intelligent recommendation of color design and color matching, which is worth researching seriously. Based on the principle of color matching, this paper focuses on the digital quantitative characterization technology of color matching. Combined with the progress in related research fields at home and abroad in recent years, the paper analyzed and discussed the research of the digital quantitative characterization of the color matching relationship via color image digital analysis technology, and cross-research results based on color psychology and color perception imagery. In addition, new research ideas and development directions are proposed based on the development needs of the intelligent recommendation of color matching.

Key words: textile and apparel; color matching; subjective and objective quantification; intelligent recommendation