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服务营销在规模化服装定制企业的应用研究

2020年1月16日

摘要：随着现代信息化技术的发展，传统营销方法已经不能满足规模化服装定制企业发展的需要。文章介绍了规模化服装定制企业发展现状，基于服务营销理论的研究，结合服装定制企业营销管理存在的问题，提出了针对8P理论的服务营销战略框架和服务营销策略。


关键词：规模化服装定制；服务营销；8P理论

中图分类号：F426.86     文献标志码：A

JINGWEI

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