— A Case Study of Toread Holding Group Co., Ltd.

Abstract: Based on analyzing the development status-quo of outdoor sporting goods, including the influence of lifestyle, market demand and technological innovation on the development of such products, the paper sums up the technological innovation modes of existing products; then it introduces the innovation orientation of Toread Holding Group Co., Ltd., including platform construction, collaborative R&D, lab construction, establishment of standards, etc.; the applications of the innovation methods are also introduced by focusing on “polar bionic technology” and taking the development of TiEF technology as an example; and finally, the paper points out the developing trend of outdoor sporting goods towards “comfort, professional and fashionable”.

Key words: outdoor sporting goods; technological innovation mode; function; polar bionics; TiFF technology; developing trend