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服装D2C2M众设个性定制生态链平台研究

2017年10月24日

摘要：本文通过对我国传统服装产业链生产模式及转型升级方向的研究，提出D2C2M个性定制生态链平台的必要性及可行性，结合大数据、互联网技术等提出C2M平台建设的技术路线，指出要串联设计师、工厂、制造商、经销商和用户终端，构建具备短路经济效应的生态平台。


关键词：个性化；定制；D2C2M；服装产业模式

中图分类号：F424.6     文献标志码：A


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