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传统服装企业基于互联网的大规模个性化定制研究

2017年6月9日

摘要：本文以传统服装企业从标准化批量生产转型大规模个性化定制为研究对象，以红领集团转型过程和商业模式的创新发展历程为例，深入分析服装制造业实现互联网大规模个性化定制的途径和关键问题，试图找到服装企业智能化改造过程中可以借鉴的经验，帮助更多的传统服装企业在“互联网+”的时代大潮中顺利转型升级。


关键词：服装企业；红领集团；个性化定制；创新

中图分类号：F276     文献标志码：A

JINGWEI

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