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刺绣对服装品牌发展的启示

2014年9月17日

摘要：中国刺绣工艺丰富多彩，各具特色。然而，在商品市场国际化中，中国刺绣品牌的影响力较弱，并且刺绣与服饰名牌合作的案例并不多。借鉴纪梵希（Givenchy）、香奈尔（Chanel）、JAYAHR等知名品牌将刺绣应用到服装的案例，望对中国刺绣企业和服装企业有所启发，从而推动中国服装品牌向中高端品牌发展，也使传统刺绣艺术得到很好传承，并在现代生活中发扬光大。

关键词：刺绣；服装；品牌

中图分类号：TS95   文献标志码：A


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