Abstract: Chinese embroideries are rich and colorful with distinguished local characteristics. However, on the global commodity market, Chinese embroidery products have weak influence and the case of embroidery producer cooperating with famous clothing brands are quite few. The paper tries to give some inspirations to Chinese embroidery producers and clothing enterprises by analyzing the cases of world-famous brands such as Givenchy, Chanel and JAYAHR in using embroidery in their clothing design, so as to promote Chinese clothing brands to develop towards medium- and high-end market and make traditional embroidery art better inherited and further spread and flourished in modern life.

Key words: embroidery; clothing; brand