Abstract: Getting better understanding of natural materials and hence making good use of them, pursuing simple but dignified while not neglecting personalized details, integrating the cultural gene and aesthetic gene contained in creative elements with fashion, giving expression to the natural beauty, simple beauty and cultural beauty owned by green clothing and successfully achieving “aesthetic” deduction of ecological idea in clothing design will help give full play to the eco-friendliness of green clothing.

Key words: green clothing; ecological idea; natural beauty, simple beauty; cultural beauty