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Research on the Correspondence Between Logo Image and Garment Brand Image

Updated: 2019/11/13 17:08:44

Abstract: The paper concludes the constituent elements of the logo image and its garment brand image,and constructs a theoretical model to explore the corresponded relationship between the logo image and its garment brand image. Then through the questionnaire survey method to test the consumer’s opinion among the corresponded relationship between the logo image and the garment brand image. Research indicated that the brand logo, iconic graphics, identity color and garment style have a great influence on the brand identity image, and have a high corresponded relationship. And the paper proposes the targeted design suggestions for logo image of garment brand based on the research results, which makes the logo image and the brand image more consistent, helping enterprises to create a more accurate brand image.


Key words: logo image; garment brand image; brand identity; correspondence


Authority in Charge: China National Textile and Apparel Council (CNTAC)

Sponsor :China Textile Information Center (CTIC)

ISSN 1003-3025 CN11-1714/TS

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