Development of Functional Clothing Based on Customer Perceived Value

Updated: 2012/7/15 16:32:00

With development of science and technology, and improvement of the living standard, functional clothing has achieved rapid development in China recently. The potential market in functional clothing shows broadly. This paper introduced the concept and the consumer psychology of functional clothing. The author believed that customer perceived value (CPV) is the key factor of product competition in its development. She put forward some suggestion for clothing manufacturers, such as product strategy, service strategy and promotion strategy based on the theory of CPV.

Authority in Charge: China National Textile and Apparel Council (CNTAC)

Sponsor :China Textile Information Center (CTIC)

ISSN 1003-3025 CN11-1714/TS