The Evolutionism of Apparel Brands from Product Type to Emotional Type

Updated: 2008/12/16 14:30:00

Starting from the relationship between product-type apparel brands and emotional-type apparel brands, the article discusses the fundament and necessary condition of emotional-type apparel brands construction. Furthermore, the article analyzes the relationship between psychological needs of consumer and the construction of emotional-type apparel brands.

Authority in Charge: China National Textile and Apparel Council (CNTAC)

Sponsor :China Textile Information Center (CTIC)

ISSN 1003-3025 CN11-1714/TS