CHINESE|ENGLISH

THE SUCCESS OF SHIRT BRAND ARROW

Updated: 2008/5/9 18:15:00

This essay is about a popular product Arrow, one of the most successful advertising images in early twentieth-century America, and a visual representation of the new man. It has been rendered obsolete by technological change. By analyzing case examples we can find out Chinese products how to make good winning.

Authority in Charge: China National Textile and Apparel Council (CNTAC)

Sponsor :China Textile Information Center (CTIC)

ISSN 1003-3025 CN11-1714/TS

CTL