How to Communicate the Style of Fashion Brands

Updated: 2007/11/19 10:54:00

The articles selects 6 well-known fashion brands and their representative advertising pictures and investigates whether the style shown in the picture can exactly reflect the concept that the brand is supposed to communicate to consumers. The investigation result shows that the advertising pictures of most fashion brands have failed to interpret the style of the brand.

Authority in Charge: China National Textile and Apparel Council (CNTAC)

Sponsor :China Textile Information Center (CTIC)

ISSN 1003-3025 CN11-1714/TS