Market Segmentation Strategy for Chinese Children’s Wear Brands

Updated: 2007/11/19 10:52:00

The status quo of children’s wear market in China is analyzed in this paper. After comparing the differences between Chinese brands and famous foreign brands, it suggests that Chinese market for children’s wear should be further segmented and puts forward a market segmentation strategy that includes three parts: the segmentation according to culture and style of children’s wear, the segmentation according to design and the segmentation according to price.

Authority in Charge: China National Textile and Apparel Council (CNTAC)

Sponsor :China Textile Information Center (CTIC)

ISSN 1003-3025 CN11-1714/TS