Study on New Products’ Promotion of China Chemical Fiber Industry

Updated: 2012/1/13 10:48:00

When compared to those powerful countries in chemical fiber manufacturing, the weakness of China chemical fiber industry in R&D, brand building and market promotion is obvious. Some strategies on new products development for domestic chemical fiber industry in the next five years were studied in this article, in term of brand building including market promotion and optimization of industry chain. Furthermore, some suggestions were put forward in the end.

Authority in Charge: China National Textile and Apparel Council (CNTAC)

Sponsor :China Textile Information Center (CTIC)

ISSN 1003-3025 CN11-1714/TS