Development Mode of Textile and Garment Products For Online Sales

Updated: 2012/10/18 11:59:00

Facing booming online clothing market, this paper elaborated on how to choose the development mode and brand strategy for garment enterprises at different development stage to develop garment products for online sales. The author explained the opportunities and risks of various modes thruough case study.

Authority in Charge: China National Textile and Apparel Council (CNTAC)

Sponsor :China Textile Information Center (CTIC)

ISSN 1003-3025 CN11-1714/TS