To Build Competitive Power of Textile Products Based on Customer Orientation

Updated: 2011/10/25 14:29:00

In this paper, the trends and characteristics of product competitive power were analyzed based on factors of economic environment affecting the textile industry. The author put forward that the core to build the competitiveness lies in customer orientation. To aim at market demands, the enterprises have to seek for appropriate market position, integrate resources, obtain comprehensive competitive advantage, build structured product development organization, focus on products development, and improve fashion design capabilities with technological innovation.

Authority in Charge: China National Textile and Apparel Council (CNTAC)

Sponsor :China Textile Information Center (CTIC)

ISSN 1003-3025 CN11-1714/TS