Research on the Development of Marketing Channel Structure for Leisure Garment Brands

Updated: 2008/8/22 13:09:00

Based on Product Life Cycle(PLC),the author compartmentalized the development history of marketing channel construction for domestic leisure garment brands into three periods, in which characteristics and symbol events for each period are described.

Authority in Charge: China National Textile and Apparel Council (CNTAC)

Sponsor :China Textile Information Center (CTIC)

ISSN 1003-3025 CN11-1714/TS