Towel Brands: Which Will Be the Winner in 2008

Updated: 2008/1/10 10:32:00

Towel has entered an era of brand competition. Many towel producers invite famous stars as the mouthpiece of their brands to advertise on China Central Television (CCTV). Image war, advertisement war and price war are on the verge of breaking out. As a towel producer, how to become a winner of these wars? There are some suggestions in the article.

Authority in Charge: China National Textile and Apparel Council (CNTAC)

Sponsor :China Textile Information Center (CTIC)

ISSN 1003-3025 CN11-1714/TS