Effect of Industrial Cluster Upgrading Driven by Regional Brands Strategies

Updated: 2010/5/11 9:43:00

This paper analyzed the regional brand strategies which give a motivating function to Guangdong textile industrial cluster upgrading in terms of production capacity, product competitiveness, integrating of industry chain and industry innovation. It also put forward suggestions on how to make use of this effectiveness.

Authority in Charge: China National Textile and Apparel Council (CNTAC)

Sponsor :China Textile Information Center (CTIC)

ISSN 1003-3025 CN11-1714/TS