Perspective of Acquisitions of International Brands Carried Out by Chinese Local Apparel Enterprises

Updated: 2010/6/11 9:59:00

China local clothing enterprises are getting increasingly strong. They have begun to buy international brands. This is a road full of opportunities and challenges. China local clothing enterprises have been experiencing different stages during their cooperation with international brands, which includes OEM, commercially authorized deputy, buying management right and finally merging. During the whole procedure, enterprises locate different directions. This article analyzes the situation, issues and strategy of current brand merging.

Authority in Charge: China National Textile and Apparel Council (CNTAC)

Sponsor :China Textile Information Center (CTIC)

ISSN 1003-3025 CN11-1714/TS